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Advertising on WNYGIf you're thinking about using radio advertising, you're in good company. Advertisers spent close to $20 billion on radio in 2000--and even during the 9/11 crisis, radio never fell victim to the slump experienced by print and other media. As a matter of fact, since that time Christian radio has been growing at a tremendous pace every year. Through placing radio ads locally, you can reach the audience you're trying to reach. You can use radio quite effectively to target specific listeners (drive time, mid day or evening) or specific demographic group (young women, middle aged men, etc.) by choosing which regularly scheduled program you’d like to be slotted near. Does Bubblegum, rock, or rap have the listeners that you want to attract? You will find a few ads over a very long period of time usually work much better than an ad blitz. The results you get from your radio campaign will depend on at least two factors: creating appealing and effective spots, and making an effective media buy. To accomplish both, stick to the following guidelines. Hire Our Production Pros
Radio spot production is not a do-it-yourself job, so here @ WNYG our production staff has both the experience to create spots that motivate members of your target audience and the expertise in marketing all types of products and services. Above all, the spots produced will be appropriate to the target audience and what's being sold. Or you can choose to use your own production team to create the commercial that will be aired on our station. Sixty-second spots are still the norm in radio, unlike TV, where :30s predominate. And whether you take a lighthearted or reverent tone, your spots will be evocative and engaging, using music, sound effects and dialogue to create "word pictures" that involve the listeners. You can also choose to use announcer-read spots, where the personality of the on-air talent on our station lends interest or credibility to your message. Other Options for Getting NoticedConsider buying sponsorships--such as news, weather or traffic--because you can receive a spot in the commercial break and possibly a five- to 10-second "billboard" to say something about your company. Participating in contests will also get you lots of on-air mentions. So contact our promotions director for upcoming events.How to Buy TimePhone us here at the station and we will discuss the size of the advertising that could most benefit you and your business while keeping within your budget. |
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